Choice Imaging

About Choice Imaging

About Choice Imaging: Since 1992, I have dedicated my career as a professional wedding, event, and portraiture photographer serving the Central Valley and San Francisco Bay Area. While growing up in Hong Kong, I learnt the art of traditional black & white photography at the young age of sixteen. By shooting, processing, and developing my own prints, I pursued my love for photography by learning the fundamentals of shooting excellent photos from the ground up, and advancing my skills in color photography and digital imaging at Fresno City College in the early 1990s.

After deciding to pursue a full-time career in photography, Choice Imaging was established in 1992 to provide my clients the best quality photography services. Centering my business on Wedding and portraiture photography, I discovered that my forte will always be taking pictures of the most important day in a person's life, their wedding. By making weddings my professional focus, I help my clients benefit from the years of experience I have cultivated from shooting black & white prints as a young man to the thousands of weddings I have photographed as a full-time professional.

It is this experience that provides clients with confidence in seeking the services of a professional photographer. By basing our services on sound, time-proven photographic fundamentals, we have now since moved into the digital age by investing in the highest quality digital cameras and lenses. Unlike the "professional" photographers that claim they can shoot a wedding with one camera and limited amateur lenses, I seek to provide my clients with the highest quality photography, by combining experience and state-of-the-art equipment to capture their most important moments.

William Choy

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